Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]

(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) It is gratifying when you see research data that validates your gut instinct about market trends.  Everyone knows the smartphone marketplace is exploding, but now we have data to see where the trend is headed, and the limitless possibilities it represents for […]