By Mark Serrano, President of ProActive Communications There are many lessons to be learned about the recent hacking of Sony Pictures Entertainment – particularly how to establish a corporate mindset that anticipates that you may be next. Regardless of Sony’s shortcomings, their experience has a lot to offer other big companies as well as their […]
Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]