Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]
Public Relations News Roundup Public Relations, Explained – Forbes.com It’s not advertising. We don’t buy impressions. We don’t guarantee placement. But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. What You Can Learn from Donald Trump About Public Relations – Inc. […]
Brands Move Money to Online Video from TV and Display, Cite Better Engagement – Huffington Post More than 80 percent say they are turning to branded video because of its reach and audience and content targeting capabilities. 8 guidelines for a great blog – PR Daily Don’t just write; rewrite… 6 ways to strengthen your […]
4 Lessons learned from the AP Twitter hack (that regular media didn’t tell you) – Search Engine People The news triggered a Wall Street selling frenzy, causing the Dow Jones Industrial average to plummet by 143 points. The tweet was then discovered to be a fake and was corrected within a few minutes, after which the […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. In this edition we take a special focus on search engine optimization (SEO). Enjoy! Digital PR and SEO – The Other Side of the Coin – Meritus Media “SEO has […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. Enjoy! Digital PR, $ocial Media and ROI – Business 2 Community Study finds that one in five marketers say their business is “fundamentally ill-equipped to take advantage of social media.” If Content […]
Now that The Atlantic says it “no longer cares about SEO,” maybe it’s time we all end the search engine optimization madness too… or not.
Last week there were a flurry of tweets and blog posts on the latest news – Google had updated the algorithm used for search queries, a change which will no doubt have a major impact effect across the Internet. With the new algorithm, online content will be ranked based upon its origins, rather than site […]