Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip. Thirty years ago the rivalry between Apple and Microsoft foretold today’s technology battles. Turnkey technology with sleek designs controlled by one large provider versus a versatile operating system that is open to manufacturers of all types of platforms in the marketplace marks the nature […]
(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) comScore just released very compelling data about the explosive growth in online video consumption that has begun, thanks in large part to equally explosive adoption of computer tablets, ushered into the marketplace by Steve Jobs and the iPad in 2010. The data comes in […]
CoreBrand has been maintaining a brand index of the 1,000 largest companies for the past 22 years. The latest annual survey of BrandPower rankings was just released and it provides useful insight about brand value and its importance to the bottom-line.
Do you think black turtlenecks are cool? Somehow, Steve Jobs made them so. Not only did sales of black turtlenecks spike the week following his death, but a fashion designer called 501 jeans and black turtlenecks some of the most “wholly original” clothing pieces in modern fashion. Whatever your take on his black turtlenecks, Steve […]
SIMPLICITY. It is really at the core of what we do in public affairs and public relations on a day-to-day basis: communicate messages that are critical to clients’ best interests in a way that resonates with target audiences so that they can accept and support those messages with ease. Albert Einstein said, “If you can’t explain […]
Bill Gates, Steve Jobs, Oprah, Richard Branson, Mark Zuckerberg. Some people hear these names and think… the luckiest people in the world. And they may be lucky. But there’s little doubt that they are also incredibly hard-working individuals that followed their ideals rather than settle for the status quo. BNET Contributor and How They Did […]