Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]