By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]
It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]
What do a couple of old birds and a pro football player have in common? Not much as it relates to their success with social media campaigns, evidently.