A large portion of my job is helping our communications team find the best ways to publish the content they’ve developed for a client. It’s not as simple as dropping some text and images into a blog post or page, sharing the link on Facebook and Twitter and calling it a day. When preparing for […]
Should your small business be on Twitter? Would it help to know that 67% of people are more likely to buy from the brands they follow?
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) If you consider that most CEO’s are aged between their 50’s and early 60’s, then you can assume that most of them have very modest technical skills and virtually no social media skills. This can be a real challenge for digital media […]