Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan – Forbes A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk… The cost […]
Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]
It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]
A large portion of my job is helping our communications team find the best ways to publish the content they’ve developed for a client. It’s not as simple as dropping some text and images into a blog post or page, sharing the link on Facebook and Twitter and calling it a day. When preparing for […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Crisis management is not about what you do when a crisis hits. It is clearly about what you do in advance of a crisis.
Vine proves to be a practical vehicle for bringing content to life in a shareable and visually unique way.
Social Media Week Washington DC went by fast. I attended several events, met a lot of smart and creative people, tweeted like a madman, and ran out of business cards. Below are some take aways from a few of the events that I found interesting. Social Media Trends in Communications for 2013 Hosted by the […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. Happy Holidays from the ProActive team! The Far Reaching Implications of the Social Business Model – Duct Tape Marketing Connection is now possible with anyone. Collaboration is now possible everywhere. […]