loader

The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. A PR pro’s 10 observations about ‘real world PR’ – PR Daily Most people aren’t on social media 24/7 and measurement isn’t mainstream yet. Are you nodding in agreement? You should be. […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. Enjoy! Digital PR, $ocial Media and ROI – Business 2 Community Study finds that one in five marketers say their business is “fundamentally ill-equipped to take advantage of social media.” If Content […]

The ProActive Digital team serves up yet another round of the best digital PR and new media news from the past two weeks. Enjoy! The Rise of Visual Social Media – Fast Company Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating […]

The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]

Less than one week into the 2012 London Olympic Games, social media has redefined the Olympic experience. Unprecedented numbers of Olympic athletes, viewers, media, and brands are engaging with each other across social media platforms, sharing real-time updates and insider perspectives on the Games. But if social media captures memorable moments forever, social blunders have […]

We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]

We decided to go around the office and find out about some of the team’s favorite apps. This is what we found: Mark Serrano Pandora (free), because it saves on the cost of purchasing music from iTunes; and Flixster (free), all the movie info in the world at your fingertips. Don Lehr Yelp (free) identifies restaurants and other services in your […]

top