View count is often the quickest way we judge a video’s success, but there are several other metrics that can be much more valuable. Watch time is a critical measure of a video’s audience because views might inaccurately depict how many people actually watched a video. Engagement is also another metric worth analyzing. Comments are a good indication of successful engagement […]
Video provides a perspective that has the potential to communicate subject matter like nothing else. The visual images can transcend words on a page and connect the dots of a concept for an audience very quickly. Apple wants potential customers to know how many diverse uses an iPad can have. Showing different situations and applications […]
Effective messaging is just as much about language as it is about imagery. Words supplement images and add to the story which the pictures are telling. On their own, they can be just as impactful – painting a vivid portrait in the minds of those who hear the message that elicits the messenger’s intended response. […]
Asking website visitors to view a 60 minute event video is unrealistic. A 4-5 minute video is a more plausible proposition. By creating shorter videos that incorporate compelling motion graphics, b-roll and narration, the message of long event videos can reach more people and raise awareness where full event videos cannot. Segments from the event […]
High end technical tools are widely accessible, but first pursue strong ideas and content, then let the tools and execution support them.
How To Make Money On Twitter Without Being Spammy – Online PR Media While growing your number of followers is important to broadening your business reach, it’s important to also make your existing followers feel like a valued and respected part of your existing network. Red performs Dragon sensor upgrades right on the NAB show floor (video) – […]
A new YouTube video of a young woman who risked her life to retrieve a cell phone has a half million views so far.
Online video platforms do not come cheap. The most recent version of the VOPED online video platform, for instance, required the writing of hundreds of thousands of lines of programming code – a significant investment in manpower and capital. The competition to deliver an online video platform to meet the needs of today’s online video […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. Happy Holidays from the ProActive team! The Far Reaching Implications of the Social Business Model – Duct Tape Marketing Connection is now possible with anyone. Collaboration is now possible everywhere. […]
In the evolution of Smartphones it will be interesting to see where things go. I’m not talking about the Samsung/Apple battle that’s raging in the online commentverse. I’m talking about screen size. Coming in at 4.8 inches there’s the Samsung Galaxy S III. The new iPhone 5 plays catch up on screen size hitting the tape […]