Online video platforms do not come cheap. The most recent version of the VOPED online video platform, for instance, required the writing of hundreds of thousands of lines of programming code – a significant investment in manpower and capital. The competition to deliver an online video platform to meet the needs of today’s online video […]

(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) comScore just released very compelling data about the explosive growth in online video consumption that has begun, thanks in large part to equally explosive adoption of computer tablets, ushered into the marketplace by Steve Jobs and the iPad in 2010. The data comes in […]

(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) Politicians have learned to do it. So have companies – from successful entrepreneurial upstarts to established Fortune 500 companies, as well as trade associations and effective communicators of all kinds. In this case, it is the use of online video.  Businesses are […]

Visual media are powerful message carriers. Like most things in life, this can be both a blessing and a curse. The most recent example of this in consumer relations came at the height of the holiday season when an understandably disappointed customer of FedEx posted security video showing a courier dropping a computer monitor over […]