View count is often the quickest way we judge a video’s success, but there are several other metrics that can be much more valuable. Watch time is a critical measure of a video’s audience because views might inaccurately depict how many people actually watched a video. Engagement is also another metric worth analyzing. Comments are a good indication of successful engagement […]
There’s a slow but steady migration of premium content online, and these business models will require the sophisticated tools necessary to deliver it to consumers globally across all platforms.
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]
This post first appeared on ProActive Communications President Mark Serrano’s blog, PowerTrip. Only 3% of all of American homes had more than one television set in 1955. As the middle class grew and the size of screens grew through the years, 40% of households had more than one TV. In 2011, 31% of all homes with […]
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) Politicians have learned to do it. So have companies – from successful entrepreneurial upstarts to established Fortune 500 companies, as well as trade associations and effective communicators of all kinds. In this case, it is the use of online video. Businesses are […]
Visual media are powerful message carriers. Like most things in life, this can be both a blessing and a curse. The most recent example of this in consumer relations came at the height of the holiday season when an understandably disappointed customer of FedEx posted security video showing a courier dropping a computer monitor over […]
One could describe Tumblr as a combination of Facebook, Twitter and WordPress, yet with more capacity for individual customization. Founded by David Karp almost four years ago Tumblr is an interactive micro blogging platform that enables users to easily post videos, audio, text, social bookmarks, photos, other user’s blog posts and shares it with other […]
Video used to be a luxury medium, only available to businesses and organizations with deep pockets. The costs of equipment, studio and air time priced many right out of the game. But with costs of high-quality video equipment driven down significantly and the explosive growth of online video ((see “Online Video: Driving the Internet” below), […]