Mark Serrano is a leading policy strategist, public affairs and digital public relations expert, Internet entrepreneur, and regular media commentator and blogger. He founded ProActive Communications in 1996, which has distinguished itself as an effective business and public policy advocate and strategic communications resource to Fortune 500 companies, trade associations, and non-profit organizations. Serrano founded ProActive Communications with an emphasis on a verifiable return on investment and quality client services, and personally designs and directs successful issues advocacy, crisis communications, and public relations programs.