It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]

ProActive Communications is looking for smart, creative, ambitious and detail-oriented students or recent graduates interested in a challenging and rewarding internship experience. ProActive interns join a dynamic team of communications professionals and gain real-world, hands-on experience in a fast-paced enterprise. The selected candidate or candidates will work in close collaboration with the ProActive team to […]

This past week, perhaps more than usual, I spotted a number of interesting developments in the media. Here they are. I’m not dead yet. The first was Clay Morgan’s post on Spin Sucks, “Newspapers aren’t quite dead yet.” I hope Clay was riffing off Monty Python. Clay? Anyway, the article is good, and tells an […]

Public Relations News Roundup Public Relations, Explained – Forbes.com It’s not advertising.  We don’t buy impressions.  We don’t guarantee placement.  But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. What You Can Learn from Donald Trump About Public Relations – Inc. […]

How Big Data is Changing PR – Cision Blog Imagine being able to pull up the amount of coverage a crisis situation is generating across all media and social spectrums and being able to determine whether the trend indicates the crisis will die that day or will continue to grow and require intervention. This is […]

Anyone who has worked in public relations can attest to the fact that it can be demanding. There are late nights, early mornings, and the pressure of meeting and managing clients’ expectations. On top of that, today’s PR professional must be constantly seeking opportunities to learn, be creative, connect with dwindling media ranks, and keep […]

Social Media Week Washington DC went by fast. I attended several events, met a lot of smart and creative people, tweeted like a madman, and ran out of business cards. Below are some take aways from a few of the events that I found interesting. Social Media Trends in Communications for 2013 Hosted by the […]

The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]

The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news.  Enjoy! PR’s Mandate in 2013 – Forbes “…PR professionals should be striving to grab some market share from their pay-for-play brethren on the other side of the marketing aisle.” Digital PR and Media: What to Watch […]