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By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]

By Mark Serrano, President of ProActive Communications In the past, US President’s facing a hostile congress controlled by the opposing party typically issue many more vetoes than those who have a friendly congress supporting their policies. President Obama has only issued two vetoes since becoming president, but that is about to change with the very […]

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