PR Trends
SOS: Dealing with a Crisis

SOS: Dealing with a Crisis

By: Sydney Meyer, Intern at ProActive Communications Dealing with a crisis is all about being prepared. Having a plan that lays out what to do, and when, while ensuring you have the…

Lowe’s to the Rescue! VA Fails Disabled War Vet

Lowe’s to the Rescue! VA Fails Disabled War Vet

War is hell – no one knows that better than a disabled American veteran – but life after war may be the greater curse, at least until a team of red-vested angels comes along. One of…

Market Disruptor UBER Under Attack in Europe — Time for a Strategic Plan

Market Disruptor UBER Under Attack in Europe — Time for a Strategic Plan

Market disruption is the ultimate objective when a new technology is introduced into a mature marketplace. Stodgy old adherents who occupy that marketplace don’t like disruption though, because it usually means they…

T-Mobile Accused of Bilking Customers – 3 Steps to Prevent More Brand Damage

T-Mobile Accused of Bilking Customers – 3 Steps to Prevent More Brand Damage

T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can…

Beyond Fixing Switches – GM Still in Very Early Stages of Recovering from Crisis

Beyond Fixing Switches – GM Still in Very Early Stages of Recovering from Crisis

After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen…

Public Relations News Round Up – 76% use search and 75% use social on smartphones daily, LinkedIn report says small businesses are becoming astute

Public Relations News Round Up – 76% use search and 75% use social on smartphones daily, LinkedIn report says small businesses are becoming astute

Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in…

Public Relations News Round Up – 100 SEO Tips, Assembling a team that clicks, and How to get more social shares

Public Relations News Round Up – 100 SEO Tips, Assembling a team that clicks, and How to get more social shares

Public Relations News Round Up 10 Big, Recent Changes to Twitter, Facebook, and LinkedIn You Should Know About – Fast Company Social media changes so fast that we often miss the small…

AP Stylebook rolling out 2 online products

AP Stylebook rolling out 2 online products

AP Stylebook, the official arbiter of all copy disputes at ProActive, is releasing two new tools for more efficient, faster copy editing. From AP Stylebook: The first, Stylebook & Webster’s New World Online,…

Digital Roundup – Alex Rodriguez, Brand Messaging Mistakes By Marketers, Social Media Tactics to Increase ROI

Digital Roundup – Alex Rodriguez, Brand Messaging Mistakes By Marketers, Social Media Tactics to Increase ROI

5 Social Media Tactics to Increase ROI – Mashable Social media is an area brands can’t afford to ignore, despite it posing a challenge to measuring return on investment. Alex Rodriguez press…

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