By: Sydney Meyer, Intern at ProActive Communications Dealing with a crisis is all about being prepared. Having a plan that lays out what to do, and when, while ensuring you have the right tools to do it. Here are seven tips from STP Communications to draw up your own crisis communication plan and effectively handle […]
War is hell – no one knows that better than a disabled American veteran – but life after war may be the greater curse, at least until a team of red-vested angels comes along. One of the countless vets who have been ignored by the Veterans Administration is Michael Sulsona of Staten Island. Having waited two years for the […]
Market disruption is the ultimate objective when a new technology is introduced into a mature marketplace. Stodgy old adherents who occupy that marketplace don’t like disruption though, because it usually means they are on the losing end of the equation. Such is the circumstance in Europe for the shooting star known as Uber. Uber is […]
T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]
Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan – Forbes A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk… The cost […]
Public Relations News Round Up When it comes to SEO, territory isn’t the issue – PR Daily In the PR realm, “SEO” often refers to optimizing press releases so they show up in search engines. In reality, search engine optimization is much larger in scope. LinkedIn report says small businesses are becoming more astute users of […]
Public Relations News Round Up 10 Big, Recent Changes to Twitter, Facebook, and LinkedIn You Should Know About – Fast Company Social media changes so fast that we often miss the small differences on each platform we use. Here are 10 changes I found that took place in the last couple of months, which could be […]
AP Stylebook, the official arbiter of all copy disputes at ProActive, is releasing two new tools for more efficient, faster copy editing. From AP Stylebook: The first, Stylebook & Webster’s New World Online, integrates about 185,000 definitions from the Stylebook’s primary dictionary to make it easy for users to find entries from both resources at the […]
5 Social Media Tactics to Increase ROI – Mashable Social media is an area brands can’t afford to ignore, despite it posing a challenge to measuring return on investment. Alex Rodriguez press conference was bad PR – for PR – PR Daily Although Alex Rodriguez may not be stepping up to the plate for a […]