It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]

Effective messaging is just as much about language as it is about imagery. Words supplement images and add to the story which the pictures are telling. On their own, they can be just as impactful – painting a vivid portrait in the minds of those who hear the message that elicits the messenger’s intended response. […]

(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Someone once said that what other people think about you is none of your business. For America’s largest companies, this could not be further from the truth – and some of them had better make it their top priority fast. That reputation is everything […]

The economic decline over the past several years has changed business. The unemployment statistics clearly indicate that some people have been forced to let other people know that the business can no longer afford to pay them. At the very least, businesses have been forced to contract, tighten budgets, do more with less, and chug […]