T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip. Thirty years ago the rivalry between Apple and Microsoft foretold today’s technology battles. Turnkey technology with sleek designs controlled by one large provider versus a versatile operating system that is open to manufacturers of all types of platforms in the marketplace marks the nature […]