Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]
Dennis “Chip” Wilson is out as chairman of Lululemon Athletica, the highly successful entrepreneurial venture he founded. And it’s all because he said something stupid. Brian Hutchison of The National Post argues that he “isn’t dead yet … he’s just resting.” A funny choice of words when you consider they were originally used to describe […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Crisis management is not about what you do when a crisis hits. It is clearly about what you do in advance of a crisis.
Although Reddit and Imgur are not new to the social media landscape (at least in terms of digital media platforms), their contributions to what their respective users “know” about the events in Boston cannot be discounted.
Rutgers University’s current communications crisis is the result of not taking sufficient steps to protect its student-athletes in the basketball program for years.
Social Media Week Washington DC went by fast. I attended several events, met a lot of smart and creative people, tweeted like a madman, and ran out of business cards. Below are some take aways from a few of the events that I found interesting. Social Media Trends in Communications for 2013 Hosted by the […]
(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) Crisis management lessons abound for observers across sectors these days – the world is your classroom it would seem, unfortunately. Even highly astute organizational leaders can’t seem to navigate their way out of a crisis without making matters worse. Yet by applying the most […]
(Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip) When you study the evidence presented thus far in the Sandusky child rape trial, notably including a grand jury report and Day 1 testimony from Victim 4 and Day 2 testimony from Victim 1 and Assistant Coach Mike McQueary, it is clear that Jerry Sandusky used […]
(Below is a re-post from ProActive Communications’ President Mark Serrano from his blog, PowerTrip) If you consider that most CEO’s are aged between their 50’s and early 60’s, then you can assume that most of them have very modest technical skills and virtually no social media skills. This can be a real challenge for digital media […]