By: Sydney Meyer, Intern at ProActive Communications Dealing with a crisis is all about being prepared. Having a plan that lays out what to do, and when, while ensuring you have the right tools to do it. Here are seven tips from STP Communications to draw up your own crisis communication plan and effectively handle […]
By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]
By Mark Serrano, President of ProActive Communications There are many lessons to be learned about the recent hacking of Sony Pictures Entertainment – particularly how to establish a corporate mindset that anticipates that you may be next. Regardless of Sony’s shortcomings, their experience has a lot to offer other big companies as well as their […]
Starbucks employees are now eligible for college tuition reimbursement through an agreement made with Arizona State University. The new initiative is extended to the company’s 135,000 employees; however, there are limitations about which Starbucks was not clear when they announced the launch of the program. Proactive Communications president Mark Serrano was interviewed on Fox Business Network’s Cavuto to explain what’s really happening […]
After General Motors (GM) announced a recall for faulty ignition switches earlier this year, the company was criticized for it communications efforts, as CEO Mary Barra displayed minimal empathy for the thirteen customers who lost their lives in GM cars. If the first stage to recovery is recognizing that you have a problem, then it […]