Dennis “Chip” Wilson is out as chairman of Lululemon Athletica, the highly successful entrepreneurial venture he founded. And it’s all because he said something stupid. Brian Hutchison of The National Post argues that he “isn’t dead yet … he’s just resting.” A funny choice of words when you consider they were originally used to describe […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Public Relations News Roundup Public Relations, Explained – Forbes.com It’s not advertising. We don’t buy impressions. We don’t guarantee placement. But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. What You Can Learn from Donald Trump About Public Relations – Inc. […]
Anyone who has worked in public relations can attest to the fact that it can be demanding. There are late nights, early mornings, and the pressure of meeting and managing clients’ expectations. On top of that, today’s PR professional must be constantly seeking opportunities to learn, be creative, connect with dwindling media ranks, and keep […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news. Enjoy! 2013 PR Trends Forecast – Digital – The Holmes Report “Digital PR has faced an identity crisis as the practice subsumes nearly every modern PR organization. While its meaning can range from social media to […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. In this edition we take a special focus on search engine optimization (SEO). Enjoy! Digital PR and SEO – The Other Side of the Coin – Meritus Media “SEO has […]
The ProActive Digital team serves up yet another round of the best digital PR, social media and new media news from the last two weeks. Happy Holidays from the ProActive team! The Far Reaching Implications of the Social Business Model – Duct Tape Marketing Connection is now possible with anyone. Collaboration is now possible everywhere. […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. A PR pro’s 10 observations about ‘real world PR’ – PR Daily Most people aren’t on social media 24/7 and measurement isn’t mainstream yet. Are you nodding in agreement? You should be. […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news. Delicious. Are You Cut Out To Be A Thought Leader? – Forbes Is knowledge enough to be successful in leading conversations and initiating change in a marketplace or industry? Earned media skills are more important than ever […]
The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. Enjoy! Digital PR, $ocial Media and ROI – Business 2 Community Study finds that one in five marketers say their business is “fundamentally ill-equipped to take advantage of social media.” If Content […]