Less than one week into the 2012 London Olympic Games, social media has redefined the Olympic experience. Unprecedented numbers of Olympic athletes, viewers, media, and brands are engaging with each other across social media platforms, sharing real-time updates and insider perspectives on the Games. But if social media captures memorable moments forever, social blunders have […]
We’ve been running social media on behalf of a client for some time now. We provide updates in regular communications program reports, and the client seemed pleased to be engaged in this area of communications, but mostly took a hands-off approach. Then, one day, the client expressed much more interest. Following the established ProActive Communications […]