By Mark Serrano What has happened to Ray Kroc’s iconic brand? The emperor of fast food is presiding over a crumbling kingdom and the company had better transform itself fast. The news has been bleak for the past several years for McDonald’s, and recent months have only gotten worse, especially with reported earnings dropping a […]

By Mark Serrano, President of ProActive Communications In the past, US President’s facing a hostile congress controlled by the opposing party typically issue many more vetoes than those who have a friendly congress supporting their policies. President Obama has only issued two vetoes since becoming president, but that is about to change with the very […]

Below is a re-post from ProActive Communications’ President Mark Serrano’s blog, PowerTrip. In the wake of the 2012 elections, many industries are sifting through the results to determine how to update their plans to impact public policy development in the upcoming Congress and state legislative sessions. In an industry meeting last week designed to address this […]

The ProActive Digital team has served up a round of the best digital PR and media news from the last week. Enjoy! Top 3 Social CEOs – Who Made the List, and What They Can Teach Us Return on Reputation, August 10, 2012 Social media isn’t totally lost within the C-suite. There are some CEOs […]

Sticks and stones may break my bones but words will never hurt me. Unfortunately, this children’s rhyme doesn’t apply in politics, where your words can hurt your campaign, your party, and your pocketbook.

The tragic shooting of Congresswoman Gabrielle Giffords and the cold-blooded murder of six others at the hands of 22-year-old Jared Lee Loughner should rightfully bring all Americans together in a time of  reflection.  This heinous act soils the very foundations of our democracy. As of this writing, Loughner never offered his motive to the public, […]