The ProActive Digital team serves up yet another round of the best digital PR and new media news from the last two weeks. Enjoy! Digital PR, $ocial Media and ROI – Business 2 Community Study finds that one in five marketers say their business is “fundamentally ill-equipped to take advantage of social media.” If Content […]

I think Stephen Colbert is hilarious. He calls ‘em as he sees ‘em. He’s not afraid to make fun of anybody. And he makes up and uses outlandish words like “Truthiness” and “Wikireality” with the goal of working them into the American lexicon. I’d say he’s done a pretty good job considering “Truthiness” was Merriam […]

Public affairs professionals will always have to counter the perception that they only land on the expense side of the ledger and do not impact the revenue side. Unfortunately, many people in the business, both external practitioners and internal public affairs professionals, fuel that perception by selling services instead of striving to define a return […]