Massive data breaches have become an expected holiday season event. Retailers have different approaches in defending their reputations after these breaches. The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a […]
T-Mobile is renowned for its revolution against cellular phone contracts, a customer loyalty trap made possible by required two-year agreements we all have with our mobile carriers. In fact, T-Mobile’s growth can largely be attributed to this market disruption model that has jettisoned them to be the fourth largest US mobile carrier. The company is […]
Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan – Forbes A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk… The cost […]
It was a brilliant move from Budweiser to further its Super Bowl promotions: using the pattern of hacked Twitter accounts and Jose Canseco-style nonsensical Tweets to catch the attention of followers. And catch attention it did. xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 go home @Budweiser you are drunk pic.twitter.com/YCoU5rBGAe — Michael Rusch (@weeddude) […]
ProActive Communications is looking for smart, creative, ambitious and detail-oriented students or recent graduates interested in a challenging and rewarding internship experience. ProActive interns join a dynamic team of communications professionals and gain real-world, hands-on experience in a fast-paced enterprise. The selected candidate or candidates will work in close collaboration with the ProActive team to […]
Does your brand convey a meaning? Does it communicate who you are as an organization, what you care about, and how you do business in a meaningful way? One of the most important things you can do for your business or organization is to conduct an assessment of your brand to ensure that it paints […]
A large portion of my job is helping our communications team find the best ways to publish the content they’ve developed for a client. It’s not as simple as dropping some text and images into a blog post or page, sharing the link on Facebook and Twitter and calling it a day. When preparing for […]
Organizations of any size can struggle with managing an effective flow of online content and engaging social media posts. Yet reaching online audiences is vital to staying relevant in a cluttered media landscape. To help fill this critical role, ProActive Communications launched ContentFire − a new, integrated digital communications package to establish and enhance online content […]
Crisis management is not about what you do when a crisis hits. It is clearly about what you do in advance of a crisis.
Public Relations News Roundup Public Relations, Explained – Forbes.com It’s not advertising. We don’t buy impressions. We don’t guarantee placement. But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements. What You Can Learn from Donald Trump About Public Relations – Inc. […]